London Eye & Tower of London: How Much You Save with the London Tourist Pass

May 22, 2026

5 min Read

By Samridhi Puri

The queue at the Tower of London on a busy Saturday morning can be longer than the entire tour itself. And the London Eye? Walk-up prices at the door are noticeably higher than pre-booked rates online.

This guide is for anyone who has typed "London Pass worth it" into a search bar and wanted a real, honest answer. We are going to look specifically at two of the most visited attractions in London, the London Eye and the Tower of London, run the numbers on London Tourist Pass savings versus buying individual tickets, and tell you exactly what experienced travellers know before they book.

London in numbers: quick facts for 2026 visitors

Before we get into the details, here is a snapshot of what you need to know.

Quick Fact	Detail
Pass name	London Tourist Pass
Platform	London Tourist Pass
Number of attractions	40+
Pass types	Build Your Own & Bestseller Bundles
Max savings	Up to 30%
Free inclusion	1 GB UK eSIM with every pass (these inclusions are subject to change, check the London Tourist Pass on Alike for the latest offers)
Delivery	Instant (same-day) or within 48 hours by email
Support	Email and WhatsApp
Best for	Families, couples, history lovers, first-timers

What is the London Tourist Pass and how does it work?

The London Tourist Pass is a digital attractions pass available through Alike that covers 40+ London experiences. You buy it online, receive your e-tickets by email, and use them for entry at each attraction. No printing required. No queuing at ticket counters.

There are two ways to use it. The Build Your Own Pass lets you select exactly the attractions you want, with savings that grow as you add more. The Bestseller Bundles are pre-selected combinations of popular sights, ideal for first-time visitors who want to skip the planning. Both come with a free 1 GB UK eSIM, so you have data connectivity from the moment you land at Heathrow or Gatwick. (These inclusions are subject to change, check the London Tourist Pass on Alike for the latest offers)

The more attractions you add, the bigger the discount — two attractions unlocks the first tier, and five or more gets you close to the maximum saving. Two attractions unlock a starting discount. Three or four push the savings meaningfully higher. At five or more attractions, you are approaching upto 30% saving. The more you add, the better the maths gets.

For a full breakdown of how the pass compares to other London passes, read our London Tourist Pass Complete Guide and our Alike London Tourist Pass vs Other London Passes guide.

Ready to build your London itinerary? Check current pricing and availability at London Tourist Pass and start saving on 40+ London attractions.

The London Eye: what you actually get

The London Eye sits on the South Bank of the Thames and offers a 30-minute rotation in one of its 32 glass capsules, each holding up to 25 people. At 135 metres, the views over Westminster, the City, and on a clear day as far as Windsor, are genuinely impressive. On a clear morning, you can see the curve of the Thames all the way toward the Thames Estuary from inside the capsule.

What experienced travellers know: the London Eye is significantly busier between 11am and 3pm, particularly on weekends and during school holidays. Booking a weekend morning slot at the 10am opening, or a weekday slot before noon, gives you a noticeably quieter capsule than the midday peak and, in the evening, one of the better light shows over the Thames. The standard entry ticket gives you access to the lift to your capsule. Some passes include an audio guide or river cruise combination, which adds real value to the experience.

Alike tip: If you book via the London Tourist Pass, your e-ticket lands in your inbox with all the booking details you need. No scrambling at the ticket desk on arrival. This matters more at the London Eye than almost anywhere else in the city, because the walk-up queue during peak hours can genuinely eat into your day.

Also read: London Eye Guide: Everything You Need to Know Before You Visit

The Tower of London: more than a fortress

The Tower of London on Tower Hill is a World Heritage Site that has served as a royal palace, prison, treasury, and home of the Crown Jewels across its 900-year history. The visit typically takes two to four hours and covers the White Tower (the original Norman keep), the Jewel House, the medieval palace, the Wall Walk, and the famous Yeoman Warder tours.

Most people spend 20 to 30 minutes in the Jewel House alone. The collection includes 23,000 precious stones like diamonds, sapphires, rubies, in objects that include the Imperial State Crown and the Sovereign's Orb. These are not replicas. And for that reason, the Jewel House queue is consistently the longest part of the Tower experience.

Note: Note for May to June 2026 visits: the Middle Tower entrance is closed for conservation works until mid-June. Use the Middle Drawbridge entrance instead. The Armoury in Action exhibition is also closed until further notice. All other areas, including the Crown Jewels and Yeoman Warder tours, are open as normal. Check the official website for updates.

Alike tip: The Tower of London opens at 9am on Tuesday through Saturday and 10am on Sunday and Monday. Arriving within the first 30 minutes of opening gives you a noticeably quieter Jewel House experience before tour groups arrive. The free Yeoman Warder tours run roughly every 30 minutes from the main entrance and are included in your admission, but they are not ticketed separately, so early arrival secures your spot on the first tour. Last admission is at 15:30 daily, so arriving after 3pm means you may not gain entry regardless of your pre-booked ticket. The Tower closes at 17:30 in summer.

Before moving on, read What's inside the Tower of London?

London Eye Tower of London savings: the numbers

This is the question most people actually want answered. Does the London Tourist Pass cover the London Eye and Tower of London? Yes, both attractions are included. The savings you unlock depend on the total number of attractions you add to your pass.

The table below shows how the London Tourist Pass savings model works as you add more experiences.

Attractions Added	Approximate Saving	Verdict
2 attractions	~10–15%	Good start
3 attractions	~20–25%	Solid saving
4 attractions	~30–35%	Popular combination
5 attractions	~40%	Strong value
6 attractions	~45%	Maximum saving

Prices verified as of May 2026. Always check current pricing at the London Tourist Pass page before booking.

Visiting the London Eye and Tower of London separately costs approximately £65 to £75 for an adult at walk-up prices; adding both to the London Tourist Pass at the five-attraction tier saves you up to 25% on that combined cost.

The London Eye Tower pass bundle is a popular starting point. But the real value unlocks when you add a third or fourth attraction. Pairing the London Eye and Tower of London with St Paul's Cathedral and Hampton Court Palace, for example, pushes your combined savings meaningfully higher than buying each ticket individually.

Not sure how to plan your London days? Book with Eia, Alike's AI Trip Planner, build a personalised London itinerary, select your attractions, and get 10% off your purchase automatically. Less planning, more London.

Top London attractions you can add to your pass

Here is the full list of experiences currently available through the London Tourist Pass. All prices are updated on the London Tourist Pass. The list below is as of 2026.

Attraction	Category	Duration	Rating
London Eye Standard Entry	Landmark	1-2 Hours	4.5 (198,175 reviews)
Tower of London Entry	Heritage	2-4 Hours	4.7 (117,420 reviews)
Warner Bros. Studio Tour (Harry Potter) + Transfers	Theme Park	2-4 Hours	4.8 (99,969 reviews)
St Paul's Cathedral Admission	Heritage	2-4 Hours	4.7 (54,753 reviews)
Hampton Court Palace	Heritage	2-4 Hours	4.7 (27,687 reviews)
Kensington Palace Entry	Heritage	2-4 Hours	4.5 (31,410 reviews)
Hop-On Hop-Off London (1-Day Basic)	Tour	8-10 Hours	4.7 (3,206 reviews)
Madame Tussauds London	Attraction	1-2 Hours	4.5 (83,583 reviews)
London Dungeon	Attraction	1-2 Hours	4.3 (19,690 reviews)
SEA LIFE London	Attraction	2-4 Hours	4.3 (28,317 reviews)
Shrek's Adventure London	Attraction	1-2 Hours	4.1 (6,988 reviews)
1 GB UK eSIM	Connectivity	Trip duration	Free with a pass

Best London Tourist Pass combinations for every type of traveller

The Build Your Own Pass is designed specifically for people who want to do more than one thing, which is exactly how most visitors approach London. Here are the combinations that make the most sense based on the kind of trip you are planning.

Bundle idea	Attractions	Who it suits
Classic London duo	London Eye + Tower of London	First-timers, couples
History deep-dive	Tower of London + St Paul's + Hampton Court	Heritage lovers
Family day out	London Dungeon + SEA LIFE + Shrek's Adventure + Madame Tussauds	Families with children
Sightseeing sweep	Hop-On Hop-Off + London Eye + River Cruise	City explorers
Potter pilgrimage	Warner Bros. Studio Tour + any 2 city picks	Harry Potter fans

Each of these combinations is available to build on the pass platform. Add your picks, watch the savings counter update in real time, and receive your e-tickets by email.

Prefer a fully planned London experience? Browse our London Holiday Packages for curated itineraries with accommodation, experiences, and more, all in one place.

Is the London Pass worth it?

For a visitor planning two or three days in London who wants to see five or more attractions without the stress of booking each one separately, yes. The London Tourist Pass delivers genuine savings, removes the ticket-queue problem at major sights, and bundles the free UK eSIM, which most international visitors would buy anyway at the airport or online.

For someone visiting for a single day and planning to see just one or two attractions, the saving is smaller. It may still be worth it for the convenience and the eSIM alone, but the financial case is strongest when you are planning a fuller itinerary. (These inclusions are subject to change, check the London Tourist Pass on Alike for the latest offers.)

The London tourist pass value analysis comes down to this: the more attractions you want to visit, the better the pass works. If the London Eye and Tower of London are on your list alongside even two or three other sights, the pass pays for itself comfortably versus buying tickets at the door.

What experienced travellers know about London (that most guides skip)

From the London Eye, the fastest Tube route to the Tower of London is the District or Circle line from Embankment to Tower Hill, two stops, under 10 minutes. Embankment is a short walk across Hungerford Bridge from the South Bank. Use a contactless or an Oyster card, not a paper ticket.
The Crown Jewels queue moves faster than it looks, but the moving walkway in front of the cases only gives you about 20 seconds of viewing time. There is a static viewing area to one side where you can stand for longer without being moved along. Most visitors miss it.
The London Eye on a weekday morning between September and November is as quiet as this attraction gets. The Christmas and summer school holiday periods are peak times, and prices at the door reflect that.
St Paul's Cathedral is not included in standard London free museums and does charge for entry. If you plan to visit, adding it to your London Tourist Pass bundle makes the savings case stronger.
Not sure how to sequence your day? Eia, Alike's AI Trip Planner, can build a London itinerary around your pace, interests, and the attractions you have selected.

Getting to the London Eye and Tower of London

Both attractions are straightforward to reach by public transport.

The London Eye is located on the South Bank at Riverside Building, County Hall, London SE1 7PB. The nearest stations are Waterloo (Bakerloo, Jubilee, Northern, Waterloo and City lines) and Westminster (Circle, District lines). A 5-10 minute walk from either station.

The Tower of London is located at Tower Hill, London EC3N 4AB. The nearest station is Tower Hill (Circle and District lines). It is a 3-minute walk from the station exit. Check TfL live updates at tfl.gov.uk before travel. During periods of Tube disruption, the Elizabeth line and bus routes 15 and 343 offer alternatives for reaching Tower Hill and the South Bank.

The London Tourist Pass includes a free 1 GB UK eSIM, which means you can navigate public transport and Google Maps from the moment you arrive, without buying a SIM card at the airport. (These inclusions are subject to change, check the London Tourist Pass on Alike for the latest offers.)

The only London question worth asking before you book

Most visitors to London book their attractions one by one, often at different websites, at different prices, on different dates. Then they queue separately at each attraction. The London tourist pass value analysis keeps coming back to the same answer: the pass is not just about savings. It is about not doing any of that.

The London Eye and Tower of London are two of the most visited attractions on the planet for a reason. They are worth your time, your planning, and your budget. The question is just whether you want to pay the full walk-up price or spend those savings on another experience instead.

Build your pass, book your dates, and your e-tickets arrive in your inbox.